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Latest MAHF inductees look back on careers well spent
When the Medical Advertising Hall of Fame’s powers that be assemble in the fall to choose the following year’s inductees, there’s traditionally some tension in the process. Over the course of the...
View ArticleSanofi chief medical officer takes on additional digital role
Sanofi has appointed chief medical officer Ameet Nathwani to the additional role of chief digital officer, a newly created role. The appointment follows other major pharma companies in creating the...
View ArticleJohnson & Johnson marketing boss: ‘We have nothing to hide’ amid asbestos...
A senior Johnson & Johnson marketer insisted the company had “nothing to hide” as it battles intensified claims of possible asbestos contamination in its baby powders. Referring to the recent...
View ArticleWhy health insurers want to cast pharma as a villain
In January, California’s new governor, Gavin Newsom, signed an executive order requesting a plan to grant Medi-Cal, the state’s version of Medicare, the ability to negotiate with drug manufacturers....
View ArticleNovo Nordisk, AstraZeneca pull ads from Fox News shows after hosts’ remarks
Novo Nordisk and two other sponsors have pulled their ads from Jeanine Pirro’s Fox News Channel show after her remarks about Rep. Ilhan Omar (D-MN) this past weekend. Novo had advertised its diabetes...
View ArticlePfizer’s David Verbraska on his shot glass collection, being an Eagle Scout,...
David Verbraska is worldwide VP of public affairs and policy at Pfizer. Commute difficulty on a scale of one to 10 The New Jersey to New York City commute can be a one or a 10 depending on the day....
View ArticleJohnson & Johnson profit down 14% in Q1
Johnson & Johnson saw a 14% drop in profit in Q1, reporting $3.75 billion in net earnings. Facing thousands of talc-related lawsuits over its baby powder, the company spent $423 million on...
View ArticleNovartis holds global media review
Novartis is holding a global review of its media planning and buying business, much of which is managed by Starcom. The Publicis Media agency has handled the account in various markets, including the...
View ArticleBayer puts agency work on hold amid French investigation
PARIS: Bayer has suspended work with external agencies amid a French government investigation into lists of opponents and supporters compiled for what the newspaper Le Monde called a “media...
View ArticleHow Bayer is helping journalists ‘write the best damn stories they can write’
WHIPPANY, NJ: Bayer is donating $50,000 to the Association of Foreign Correspondents, a group representing international journalists working in the U.S. “We want to make sure that journalists have all...
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